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Applications of Analytics

Influencing Behaviour

Category: Deontic Analytics

What counts as ‘appropriate’ behaviour may be shaped by analytics and AI. We have already seen research that shows that “educational robots are being brought to various settings such as school and home in a way that alters how children learn, interact and develop their personalities.” Just as texting changed social expectations on how people communicate, so also interactions with AI may well change how people make requests and draw conclusions. These and additional implications are being investigated by HUMAINT, “an interdisciplinary JRC project aiming to understand the impact of machine intelligence on human behaviour, with a focus on cognitive and socio-emotional capabilities and decision making” (Tuomi, 2018; HUMAINT, 2020).

Examples and Articles

AI can now learn to manipulate human behaviour

A team at CSIRO's Data61 found "AI can learn to identify vulnerabilities in human habits and behaviours and use them to influence human decision-making." The Conversation. Feb 10, 2021.

Jon Whittle, The Conversation, Direct Link

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Assessing the impact of machine intelligence on human behaviour: an interdisciplinary endeavour
Proceedings of 1st HUMAINT workshop, Barcelona, Spain, March 5-6, 2018, Centre for Advanced Studies, Emilia Gómez(editor) Direct Link

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Bad machines corrupt good morals
"We propose four main social roles through which both humans and machines can influence ethical behaviour. These are: role model, advisor, partner and delegate." Nils Köbis, Jean-François Bonnefon & Iyad Rahwan, Nature Human Behaviour volume 5, pages 679–685 (2021) Direct Link

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