Student Recruitment
Category: Predictive Analytics
Descriptive and predictive analytics can assist an institution in recruitment. A McKinsey report describes a project at Northeastern that led them to “introduce a number of changes to appeal to those individuals most likely to enroll once admitted, including offering combined majors.†The same report also described how as a result of analytics at UMUC “invested in new call-center capabilities and within a year realized a 20 percent increase in new student enrollment.†(Krawitz, Law & Litman, 2018)
Examples and Articles
SeligoAI: Improving University Recruitment Cost and Student Retention with Custom Algorithms enabled by Machine Learning on AWS
“By providing market intelligence throughout each phase of the funnel management process: prospect, inquiry, applicant, accepted, deposited, registered, and matriculant... marketing and recruitment pivots can be made based on changes in students’ responses and Success Indices.â€
Direct Link
Do you have another example of Student Recruitment? Suggest it here
- Course Outline
- Course Newsletter
- Activity Centre
- -1. Getting Ready
- 1. Introduction
- 2. Applications of Learning Analytics
- 3. Ethical Issues in Learning Analytics
- 4. Ethical Codes
- 5. Approaches to Ethics
- 6. The Duty of Care
- 7. The Decisions We Make
- 8. Ethical Practices in Learning Analytics
- Videos
- Podcast
- Course Events
- Your Feeds
- Submit Feed
- Privacy Policy
- Terms of Service