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Applications of Analytics

Student Recruitment

Category: Predictive Analytics

Descriptive and predictive analytics can assist an institution in recruitment. A McKinsey report describes a project at Northeastern that led them to “introduce a number of changes to appeal to those individuals most likely to enroll once admitted, including offering combined majors.” The same report also described how as a result of analytics at UMUC “invested in new call-center capabilities and within a year realized a 20 percent increase in new student enrollment.” (Krawitz, Law & Litman, 2018)

Examples and Articles

SeligoAI: Improving University Recruitment Cost and Student Retention with Custom Algorithms enabled by Machine Learning on AWS
“By providing market intelligence throughout each phase of the funnel management process: prospect, inquiry, applicant, accepted, deposited, registered, and matriculant... marketing and recruitment pivots can be made based on changes in students’ responses and Success Indices.” Direct Link


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