Student Profiles
Category: Descriptive Analytics
Marketing staff can access and use ‘identity graphs’ compiled from separate sources in order to create a composite profile of an individual person. (Smith and Khovratovich, 2016) Interactions, communities and affinity groups can be identified using social network analysis. Saqr (et.al., 2018) argue that “Social network analysis (SNA) may be of significant value in studying online collaborative learning.†For example, at the University of Wollongong, the Social Networks Adapting Pedagogical Practice initiative (SNAPP) “analyses conversations in online student discussion forums to show patterns and relationships in real time as social network diagrams.†(Sclater, Peasgood and Mullan, 2016)
Examples and Articles
Why Identity Graph Triangulation is important
"Identity Graph Triangulation help marketing and sales identify individual contacts and buying groups to get a single view of the customer (and) links and identifies valid signals in the customer or prospect data stream (from IP identification, device identification, email identification) that represent individuals consuming B2B topics and content."
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- Course Outline
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- -1. Getting Ready
- 1. Introduction
- 2. Applications of Learning Analytics
- 3. Ethical Issues in Learning Analytics
- 4. Ethical Codes
- 5. Approaches to Ethics
- 6. The Duty of Care
- 7. The Decisions We Make
- 8. Ethical Practices in Learning Analytics
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