Fakes Detection
Category: Diagnostic Analytics
Fake content is a potentially negative outcome of analytics (see below). However, there is also a nascent industry in developing algorithms that identify them. Amazon, Microsoft and Facebook have initiated a Deepfakes detection challenge (Facebook, 2019). Analytics tools exploit flaws in fakes videos in order to expose them as artificial, for example, by detecting face-warping artifacts (Li and Lyu, 2019). Companies touting solutions include ZeroFOX, which offers a tool called Deepstar (Price, 2019) and Quantum Integrity, which launched a startup with Ecole Polytechnique Federale de Lausanne (EPFL) (Hoffstetter, 2019), as well as Google’s Assembler, a tool to spot fake or doctored images (Google Assembler, 2020).
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