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PR Industry - Draft Barcelona Principles


Nov 03, 2021


[Graph Issues]

Summary

The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficiency of PR campaigns.
Do no harm.
Specify purposes of data gathering in advance, and seek approval for any new uses
Predictive learning analytics: algorithms should be open, standardized, auditable
Balance the common good with individual personal good for all participants (opt-out)
We respect individual diversity over group generalisations.
Make training data, models, uses, derived data, and conclusions accessible, transparent and customisable
Acknowledge and address the difficulties of de-identification and privacy
Support wide sharing of data, models, and research through standards
We prioritise human judgment over AI judgment at all times. To the extent possible, support and require human review of AI processes.
Learning analytics should be based upon and contribute to educational research
Support continuous evaluation of models with ongoing feedback from all participants
Prioritise open, portable data models and participant profiles over centralised, proprietary models
Use research-based tools to identify and address the bias

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