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Applications of Analytics

Data Archeogram: mapping the datafication of work

Category: Deontic Analytics

"To trace or map a worker’s data stream is to situate the worker in the context of the datafication of employment and social relations at large (consumption/communication/ work). We might understand ‘datafication’ as practices serving the purposes of dataveillance, targeted marketing, predictive analytics or algorithmic governance, for instance. These situate the worker at the intersection of vast ‘data assemblages’ or ‘data ecosystems’ in which the worker/user/consumer is connected to an array of technologies, databases, analysts and firms. Today’s digital economy is constituted by relatively novel infrastructures that mediate these relations, including the Internet of Things (IoT) and its industrial form, [1] (big) data analytics, and cloud computing."

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